Software Case Study Software Case Study

In early 2018 we built a piece of software for HQ SEO Ltd’s Amazon marketing division.

The tool itself was called KeyworX and was designed to be an intelligent, accurate Amazon organic rank tracking system that automatically finds a specific product’s ranking positions for individual search terms. This would collect data which can then be used for modelling, prediction and more.

Organic rankings are a highly important KPI for Amazon businesses as this directly translates to organic sales and hence higher profits.

The product itself was designed to be simple, easy to use and very user-friendly allowing non-technical founders to use the product effectively.

The software was built with the application to show Amazon business owners what parts of their marketing were working and what could potentially be a low ROI strategy.

HQ SEO can now use this data for their clients and personal tests, eventually integrating machine learning capacities to help analyse this data and reverse engineer, using artificial intelligence, what marketing strategies and decisions are working well and generating a positive return on investment, and what strategies should be refined or eliminated completely.

Tom Buckland – Founder of HQ SEO Testimonial:

We started work with Artimus in early 2018. Ironing out the details was very easy and quick which was super important to us. We wanted a piece of software that was simple for customers to use and extremely accurate.

This was the main issue with the marketplace; softwares were clunky, difficult to use and the churn rate of users is very high. We wanted something very clean to simply show users what is working for them and what’s not.

Version one was completed within 2 months at a very affordable rate for the quality of work delivered, although there were a few issues and the product wasn’t ready for market. Artimus explained their approach and we implemented their recommended changes which resulted in a highly improved version two, which is now available and working with a 98% accuracy rating, one of the highest in the marketplace currently.

Moving into the future of the project, we’ll be looking to see how we can integrate some more advanced machine learning elements to distinguish, automatically, the types of marketing that are having the greatest ROI for clients, and the strategies that are most effective.

Working with Artimus was a very smooth process. No project is without issues but how these issues are resolved and more importantly, the speed at which these are resolved, was very important to us. I was impressed with their approach and we’ll be working with them again in the end of 2018 to improve KeyworX even further, add more features and apply various techniques to the data to work out ways to improve our ranking process.

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