About us

Who we are

Our story

Artimus was founded in 2016 as a boutique development agency specialising in building bespoke solutions powered by Artificial Intelligence (“AI”). This was borne out of founder Toby White’s previous experience building and successfully exiting his own AI startup. Initially focusing on project consulting, fractional CTO services, and AI-product development, Artimus has successfully serviced dozens of clients across various industries, including MedTech, real estate, and professional services.

In 2023 Artimus took the next step in its growth when experienced CTO and ultra-secure infrastructure veteran Byron Jones joined the team as a Director and Head of Engineering.

Solving complex, real-world problems is in Artimus’ DNA. With a wealth of experience running startups and technology teams, the team provides solutions that are designed to help clients meet strategic, as well as technological goals.

Today, Artimus provides industry-agnostic strategic consulting, project support, product development, and is committed to driving technological change across a full spectrum of businesses.


What we do




The Artimus approach utilises the skills of the team to blend a strong strategic mindset with the technical expertise to deliver highly specialised technical solutions. 

 Artimus sits at the nexus of consulting and product development. By approaching each project through a strategic lens, it allows the team to see the full vision and identify opportunities, for which technical solutions can be specifically designed to support both the current business needs, and the business’ long-term vision. 


Impact & Risk

Artimus assesses all projects through a proprietary framework focused on impact and risk. This framework is designed to help organisations simplify the prioritisation process and ensure they are deploying resources in the most beneficial manner.

The concepts of impact and risk force key decision makers to look at problems from 360 degrees and assess both the upside, and downside, along with their likelihood of occurring.  


Remaining Agile

Artimus works on agile principles, in everything we do, ensuring a nimble, iterative approach based on constant feedback loops. This serves to help businesses assess available information and carefully define a strategy, and allows for the building of responsive, intuitive, and scalable solutions that meet business needs now, and in the future.

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ARTIMUS Is A Company Which Prides Itself On Deliverables.

Our Delivery Promise

We believe that successful client relationships rely on always achieving deliverables.

Our long track record of delivering effective technology solutions to businesses across many diverse industries demonstrates our team’s ability to assess, plan and implement even the most challenging and complex solutions.

We use industry-standard Agile methodology to design, build and implement innovative solutions that help businesses solve the most complex problems they face every day

The only question is…

How can we help you today?

Get a solution tailored to your business needs

Contact us now, and our experts will help you work out how your business can unlock value through the implementation of technology.

Our People

Artimus was founded in 2016 by Managing Director Toby White, long-serving technology industry professional and specialist in artificial intelligence, efficiency and innovation driven development.

Byron Jones recently joined as Director of Engineering. Artimus can now call on his vast experience in architecture and ultra-secure cloud-agnostic infrastructures to offer a seamless end-to-end service to our clients and provide ongoing solutions and support.

Our professional team

AI Services Consultant, Toby White


Partner, Managing Director
Toby is an expert in the design and implementation of AI-driven strategies. Prior to launching Artimus, he successfully built and exited an AI marketing startup. He has spent the last 8 years building Artimus as the premier agile technology consultant, having acted as CTO and head of AI for a number of startups across industries, including MedTech and Insurance. His unique insights as a former founder have positioned him to be able to understand a business’ goals and design the right solutions to help achieve them. He successfully built an AI marketing start up before moving on to work in an advisory role for startups in medtech and insurance among other industries, spearheading their AI initiatives. He is also a published author on the topic of artificial intelligence.

Byron Jones

Partner, Director of Engineering
Byron is a veteran solutions architect, specialising in designing and implementing ultra-secure cloud-agnostic infrastructures. He has spent decades in the industry, both as the lead architect on cloud migration for large, multinational corporations such as the London Stock Exchange Group, Bayer Pharmaceutical, and Virgin Money, and as founder and CTO of a number of ambitious startup projects. His experience of managing large teams in complex organisations, along with his intimate knowledge of the startup space, make him ideally placed to help businesses of any size to upgrade their existing infrastructure in a cost-effective, fully scalable way. He specialises in ultra secure infrastructure in cloud-based environments, and has worked with organisations including the London Stock Exchange Group, Bayer Pharmaceutical and Virgin Money to evolve their existing physical infrastructure into highly redundant autonomously built multi-cloud landscapes.


What do people say about us?

Our story

Greater Than the Sum of Our Parts

Founded in 2016 by Managing Director Toby White, Artimus has operated as advisor, CTO and CPO across industries including medtech, fintech, adtech and financial services infrastructures. Our people have gone to market with numerous products, managed large internal and external teams, and handled seven-figure annual budgets.

Artimus was first envisaged as a boutique agency offering limited services including project management, app development and AI solutions. In 2019 the Artimus team founded MarketMate and fully merged into that business following a successful funding round.

MarketMate offered AI content creation utilising natural language processing to generate rich user content for social media marketing. It provides services to large corporate clients such as Nestlé, GS Verde group and many more. In April 2021 the core team separated from the successful business and relocated to Gibraltar, from where it has been operating since.

In early 2023 Artimus experienced rapid expansion, greatly increasing the number of services it could offer by teaming up with leading technology experts across disciplines including cloud infrastructure, front-end development, web design, SEO and UX/UI design.

During this period Byron Jones joined as partner and Head of Engineering, in order to take Artimus to the next stage in our evolution, and allow Artimus to offer enhanced planning, solutions, implementation and support right across the board.

We’ve since evolved to offer a full suite of technological services, from consulting on specific verticals to managing full scale projects, from inception to delivery and maintenance. Our new scale, agility and breadth of expertise have perfectly positioned us as the go-to team for tackling problems of any size faced by tech-enabled businesses in any industry.

Only one question remains…

What can Artimus do to help you transform your business and realise its true value?

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